Every Etsy shop owner wants to know the right marketing tactics to promote their small business and stand out in the online marketplace. If you’re not sure how to spread the word about your store and grow your sales, here are five unique methods for you to try out.
Set up a Referral Program
Referral programs are a win all round. With affiliate programs, you pay promoters a percentage of a sale that’s made using a specific code or after clicking on a special link. If they don’t bring in any new sales, you don’t have to part with any money. There’s really nothing to lose!
While you might initially think social media influencers would be great for this, it can work with any of your customers telling their friends and family about their purchases too.
Have a Unique Product
It’s easy to market your shop when you have a unique product with many selling points. What makes your product stand out from the millions of other products on Etsy?
If you’re currently creating new items, Ponoko provides laser cutting and engraving services to turn designs into custom products. All you do is select from over 99 beautiful materials, download a design template, add your own design to it, then upload it to get an instant online quote. If you’re interested, the process is further explained here.
Create an Instagram Store
Everyone is on Instagram 24/7, and your Etsy store needs to be too. Apart from paid ads, it’s completely free but incredibly valuable when it comes to promoting and growing your Etsy store.
You can create ads, run giveaways, update your regular customers on new products, and grow a loyal following. With the Facebook business page integration, you can also tag specific products in your photos and link them back to your shop.
Offer Limited Time Discounts
There isn’t a person out there that don’t love a good bargain! Offer your audience a discount that must be used within a certain timeframe. This could be for a specific holiday, like Christmas or Valentine’s Day, or maybe as a flash sale if you feel like it.
Anything that is available for a limited time creates a sense of urgency. People don’t want to feel disappointed by missing out on a great sale, so they’ll be more motivated to make a purchase sooner rather than later.
Get Bloggers to Feature You
Reviews are an important step in getting any online consumer to trust you and your shop. They want to know that they’ll be getting what they pay for, and a recommendation from a trusted blogger is priceless.
Contact a relevant blogger in your niche with an engaged audience. If they agree to feature you on their blog (and perhaps also leave a review on your Etsy shop), you can send a product to them for free.