I have yet again been amazed at how ridiculous the big shops are. You may ask why so I shall explain to you how disappointed I am in their attitude towards gender and clothes for our children.
We went to ASDA on Saturday because I needed a pair of cheap jeans for my work. While we were there we decided to have a quick look at the summer clothes for our fast approaching holiday.
The girls needed flip flops and maybe a pair of crocs for the beach and around the pool. My disgust at the ridiculous behaviour in having boys and girls section. M quite happily picked pink sparkly jelly shoes, whereas R wanted a blue pair (she loves the colour blue) so we had to go to boys section!
All the large supermarkets and clothing shops just don’t seem to understand that not all girls like pink and princesses, the same as some boys quite like the colour pink. So when are they just going to start putting everything together to stop people feeling uncomfortable whilst shopping. I decided to take a few photos of the boys and girls section. Blue could be found in the girls section but it was denim. In the boys section there was no colour other than the standard blue, black, grey etc.
R one of our four year old twins loves anything and everything superhero, but of course all of that type of footwear or clothing is only found in the boys section. It’s absurd and very old fashioned that large corporations are trying to dictate to us what is acceptable for girls to wear and boys to wear.
We need to break down the barriers of gender stereotyping and insist on the shops to have a children sections where all designs are available no matter what the sex of your child. Without being labelled boys or girls.
Seriously how do you tell your four year old daughter that we will just look in the boys section for her, because unfortunately that’s where all the superhero products are. This is incredibly insensitive and completely wrong. She is more than aware that she is a girl, but she loves superheroes and I do not want her growing up thinking it’s boys only that can wear a Spider-Man t-shirt or Superman sandals because it’s not.The detrimental effect this could have on development and growth is enormous. It could easily hold back their ambitions and dreams to be their own person. I want my children of either sex to grow up embracing what makes them happy and to be true to themselves not turned into one of society’s norm’s because there is no such thing as a norm. We are what we want to be.
So through my little tiny corner on the internet I am calling upon all major clothing retailers and supermarkets to do away with boys and girls sections and make it a large children’s unisex section so all of our children can pick what they want. Gender stereotyping is now out of control. I cannot believe in the 21st century we are still being controlled by large corporations what is socially acceptable for our children.
I believe if we want our children to be leaders of the future we need to change our attitude towards gender stereotyping and allow them to live their lives exactly as they want.
Society is to blame, but a huge part of our society is clothes retailers are determined to persuade and coerce us into thinking that little girls must be princesses and little boys are all superheroes.I also believe that it is a breeding ground for sexism as we try to mould little girls into a particular style that it acceptable to society, meaning that they carry this into adulthood instead of being allowed to express their personalities and characters and be themselves without limitations.
I’d love to hear your thoughts.