Blogging What Defines Success?

Blogging has in my opinion many different levels of success, and that success is different to each blogger, but as blogging has become a bigger and bigger industry many people are entering into the blogosphere believing that success is measured by how much money you can earn. Although I understand that can be the way it’s seen, it’s actually a massive misconception I believe. When starting a blog there is a lot more to it than people realise.

Bloggers in my humble opinion can define success in so many different ways. You may very well blog as a hobby and you are happy that people are reading your ramblings. I read many blogs that are not monetised or if they are it’s cleverly disguised, and I would consider these blogs to be hugely successful, and I would stick them up along with the top bloggers. It really is not all about money. As an individual it’s a choice what way you want to blog. Yes there is money to be earned, but it doesn’t happen instantly. You have to build the following and readership and actually write content people want to read, and that in no uncertain terms is very hard work.

It’s not always about having a massive following on social media, but I will say full credit to people who have big followings. To achieve that you must be writing very good and engaging content. Many bloggers who don’t earn money from blogging, in fact quite often write the most engaging posts and the reason is simple, it’s real and honest. Of course pro-bloggers produce the same sort of honest and real content because if they didn’t they simply wouldn’t earn from their blogs.

I have been blogging for three and a half years, and I guess I have had an element of success. I wonder at times if that is luck, hard work, good judgement, or maybe people who read my blog actually enjoy my writing. I’m not sure I will ever know the answer.

One of the issues I will always suffer from is a lack of confidence, and belief that what I am writing is actually engaging or interesting, but I guess I should start to believe what my views per day are telling me.

When I started blogging it felt very different, and a lot less competitive, but maybe I’m wrong and the truth is that when I started only a handful of people would read what I have written. So I wasn’t competing with anything or anybody. It was purely just for my own entertainment and I genuinely saw it only as a hobby.

Around 18 months ago my blog changed, and I started to get offers of work, mostly for products to begin with, but then gradually I was offered money in return for blog posts. The pressure that this put on me was actually to begin with quite immense. I now needed to write an entertaining blog post and somehow keep it natural, and then include somehow the promotion of the brand that I was working for. I have never had any formal training in journalism or similar. Yes, writing comes easy to me, but this was a whole new ball game. When you are being paid for something I feel a responsibility to make sure it’s the best I can deliver, which ultimately means getting interaction with anybody reading my blog. I have found that I have got quicker and better at writing blog posts, although at times I feel I am producing the same thing, but for a different brand. It’s almost like a formula you learn when writing for brands who are paying you.

I often question myself and ask if I have lost my way, but I usually come to the conclusion that I haven’t lost my way, but rather my blog has evolved and I needed to evolve with it which I feel I have because otherwise I genuinely believe my blog would have failed at the first hurdle. As it evolves it means that I’m working with brands more and more. This actually meant I needed to become better in order to deliver quality posts for brands that I was working with. I have always tried to keep it natural and stay true to myself, and hopefully keep my own unique style of writing.

Defining success to me is easy. I never look at what other bloggers are doing. I look at what I’m doing and if I’m happy with the content I’m producing then I feel I am succeeding. I don’t get it right all the time, but I try my absolute best for every post whether it’s paid or organic.

Success comes in many forms, and I have always considered getting a comment or interaction for something I have written that somebody has taken a moment to read it and then comment, that is the ultimate success. Money can’t buy that. I have reached somebody and they have found the time to interact with me.

Everybody is ultimately different and we all blog for lots of different reasons and I believe that whatever level you are at you are successful.

What do you define as success when it comes to your blog? I would love to hear.

14 thoughts on “Blogging What Defines Success?

  1. Hi, well summarised what defines the success of a blog is indeed down to what it’s ownwer/creater wishes to achieve. For some it may be a voice, a hobby or money or a combination #triumphanttales

  2. I truly believe that those who are true and honest with themselves are the ones who will gain success – if they want it. Some bloggers, I am sure, do it for the love of writing and don’t want “success” or money from it. I would suspect that some bloggers have been ruined by success.
    #TriumphantTales

  3. I like your definition of success – creating content you’re proud off and would read yourself – and connecting with people. Everything else you do builds from that and helps you keep at it.

  4. I have never received a penny for a post — or indeed ever been offered anything — so my only measure is people’s responses. That’s what keeps me going. #TriumphantTales

  5. I feel I am proud of my content, but like most bloggers who started blogging within the last five years, growth is slow (though steady). I would love to be financially successful – I’m starting to earn but wonder how long I can justify the many hours if it doesn’t start to pay off more x

  6. For me, being a blogging success means I have enough money from it to stay home another month with my boys. However, I also love seeing my social media numbers increase. To know people actually want to see what I get up to daily is pretty rad.
    The best thing about blogging is that you can set your own goals and be successful in your own right, you dont need the book deals to be seen as a success!
    Thank you for joining us at #TriumphantTales. I hope to see you back next week!

  7. Blogging was always a way for me to write what I thought about something. Then about 12 months in, I was offered money to write and that was great too. However, as I already have a job I couldn’t do both…it was exhausting! So I started to decline offers to write posts and I feel I’m at a stage where my blog is mine again if that makes sense. Blogging is what you make of it and I am in awe of a full time blogger who makes a decent wage out of it; it’s such hard work! There is room for every kind of blogger and that’s what so lovely about it. Bloggers rock. #dreamteam

  8. I’ve been blogging now for 9 years and i guess i’ve made my own success by the fact i’m still blogging and people are still reading. i don’t make much money from my blog, but i do have the occasional sponsored post in the form of either a review or a paid piece, but anything i do is always a fit for my usual style of writing. i tend to read blog posts that offer an insight into real life and if there are too many sponsored posts i don’t visit again #triumphanttales

  9. I love this post Nige and have so much respect for you chatting about this so openly and of course honestly. I think I’m a bit like you where once the blog started picking up in the early days, it just had to evolve. I know that I’ll never stop feeling extremely lucky and grateful for everyone who reads my blog. Thanks for joining us for the #Dreamteam 🤩

  10. I feel successful when I reach someone with a laugh, or a poignant moment. I suppose monetizing is next, although I have no idea how to do that… so for now, I write what I need to write and hope to continue connecting in the blogosphere. Great post! #dreamteam xoxo

  11. Great post! I blog as an interest, something I enjoy doing but I love it when I have people leaving comments and sharing my post. I know it was a great post then and that’s what I find important #TriumphantTales

  12. Great summary.

    On previous blogs, I counted it a success if I made my readers laugh and met people I could fall in with. I started my first blog on MySpace in 2004 and I am still close friends with some of the people I met then. I mean, we’ve been to weddings and held each other’s babies. We bought each other’s books.

    To my knowledge, I’m the only one of that loose group currently blogging. (Although with so many blogging sites, I wouldn’t be surprised if I simply haven’t seen them.) I’ve taken many stabs at blogging over the years, never sticking with it.

    But I’m going to nakedly honest: I need a sideline. I am a single mom and I am spinning my wheels financially. If blogging turns out to be that, great. If it isn’t, i’ll move on and go back to posting blogs every 4 months for fun.

    It’s funny, a couple of people I knew from MySpace moved into paid blogging work. And I stopped checking their sites. I felt like they were sellouts. A very silly idea.

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