Blogging has in my opinion many different levels of success, and that success is different to each blogger, but as blogging has become a bigger and bigger industry many people are entering into the blogosphere believing that success is measured by how much money you can earn. Although I understand that can be the way it’s seen, it’s actually a massive misconception I believe. When starting a blog there is a lot more to it than people realise.
Bloggers in my humble opinion can define success in so many different ways. You may very well blog as a hobby and you are happy that people are reading your ramblings. I read many blogs that are not monetised or if they are it’s cleverly disguised, and I would consider these blogs to be hugely successful, and I would stick them up along with the top bloggers. It really is not all about money. As an individual it’s a choice what way you want to blog. Yes there is money to be earned, but it doesn’t happen instantly. You have to build the following and readership and actually write content people want to read, and that in no uncertain terms is very hard work.
It’s not always about having a massive following on social media, but I will say full credit to people who have big followings. To achieve that you must be writing very good and engaging content. Many bloggers who don’t earn money from blogging, in fact quite often write the most engaging posts and the reason is simple, it’s real and honest. Of course pro-bloggers produce the same sort of honest and real content because if they didn’t they simply wouldn’t earn from their blogs.
I have been blogging for three and a half years, and I guess I have had an element of success. I wonder at times if that is luck, hard work, good judgement, or maybe people who read my blog actually enjoy my writing. I’m not sure I will ever know the answer.
One of the issues I will always suffer from is a lack of confidence, and belief that what I am writing is actually engaging or interesting, but I guess I should start to believe what my views per day are telling me.
When I started blogging it felt very different, and a lot less competitive, but maybe I’m wrong and the truth is that when I started only a handful of people would read what I have written. So I wasn’t competing with anything or anybody. It was purely just for my own entertainment and I genuinely saw it only as a hobby.
Around 18 months ago my blog changed, and I started to get offers of work, mostly for products to begin with, but then gradually I was offered money in return for blog posts. The pressure that this put on me was actually to begin with quite immense. I now needed to write an entertaining blog post and somehow keep it natural, and then include somehow the promotion of the brand that I was working for. I have never had any formal training in journalism or similar. Yes, writing comes easy to me, but this was a whole new ball game. When you are being paid for something I feel a responsibility to make sure it’s the best I can deliver, which ultimately means getting interaction with anybody reading my blog. I have found that I have got quicker and better at writing blog posts, although at times I feel I am producing the same thing, but for a different brand. It’s almost like a formula you learn when writing for brands who are paying you.
I often question myself and ask if I have lost my way, but I usually come to the conclusion that I haven’t lost my way, but rather my blog has evolved and I needed to evolve with it which I feel I have because otherwise I genuinely believe my blog would have failed at the first hurdle. As it evolves it means that I’m working with brands more and more. This actually meant I needed to become better in order to deliver quality posts for brands that I was working with. I have always tried to keep it natural and stay true to myself, and hopefully keep my own unique style of writing.
Defining success to me is easy. I never look at what other bloggers are doing. I look at what I’m doing and if I’m happy with the content I’m producing then I feel I am succeeding. I don’t get it right all the time, but I try my absolute best for every post whether it’s paid or organic.
Success comes in many forms, and I have always considered getting a comment or interaction for something I have written that somebody has taken a moment to read it and then comment, that is the ultimate success. Money can’t buy that. I have reached somebody and they have found the time to interact with me.
Everybody is ultimately different and we all blog for lots of different reasons and I believe that whatever level you are at you are successful.
What do you define as success when it comes to your blog? I would love to hear.