Can AI Be Used In The Exhibition Process For Businesses?

Artificial intelligence (or AI) has been the big news over the past couple of years. With its almost unbelievable computing capabilities, these kinds of technologies are being applied to pretty much every area of business you can imagine. 

Now that trade shows are back post-pandemic, lots of businesses are wondering how they can leverage AI to maximise the efficacy of their exhibition stand. Read on for some of our ideas on how you might do so.

Personalisation

While personalisation in exhibition stands can be achieved through human interaction and an attentive team, at some trade shows with particularly high attendance rates, you might not always have someone on hand to meet and greet everyone.

In these cases, you might have interactive screens or even VR headsets that are used instead. Based on the data these technologies receive, whether through behaviour analysis or manual inputs (such as age, interests etc) a high degree of personalisation can be achieved, allowing for a relevant and engaging experience.

Spotting trends

You absolutely don’t want to be taking the same approach to every single trade show you’re attending. You need to look at what you got right and wrong, and adapt your approach based on these insights.

AI can be instrumental when it comes to data analysis. As long as you collect data at the trade shows you attend, you can be sure that AI-powered tools will be able to analyse that data and help you make predictions on how to improve your strategic approach.

Lead follow up

At trade shows, if things go well, you’ll likely have a lot of people to follow up with. AI tools can help you sift through all the data you’ve received, categorising it so that you can take a more well-thought-out approach.

If you’re overwhelmed by the number of people you need to contact, you could also use generative technologies to help you get through these tasks. For potentially critical leads you’ll likely still want to handle it all yourself, but for the majority, you can probably optimise your approach.

Remote attendance

Finally, if you really want to maximise the impact of your attendance at these events, you should be working to facilitate remote attendance. Not everyone will be able to travel to your part of the world to attend, but there will likely be people who still want to know what you’re announcing. 

While your physical exhibition stand will be made by a specialist such as Focal Exhibitions, you also need to think about making a ‘digital’ exhibition stand. You can often use AI to make these virtual exhibition spaces as engaging and interactive as possible.

There will likely be other ways besides those listed in this article that you can use AI to make your exhibition process as effective as possible. It’s important to relate this to your niche and what your organisation in particular is offering. There are so many tools that use AI that are hitting the market, and there are sure to be a few that will be perfect for you.