Enhancing the Website Experience

No doubt your company has evolved over the years from a small business to a larger one, and the design of your website will no doubt have evolved with it.

Small businesses really need to understand the importance of certain elements changing and the improvements in ability their websites benefit from in terms of traffic and customer experience.

Let’s take a delve into some important features and how they improve the web presence.

Dark Mode

Sounds like a command Batman would use, but it is a feature more and more web users utilise on their web browsers and devices.

The reason is not just because of the eased reading capability on smaller screens, it also is more energy efficient and looks better too. Pages that have dark mode minimise blue light emissions and put less  strain on eyes when reading in a darker setting. With the UK seeing a lot of darker settings especially in the autumn winter months, your website would not be a deterrent by utilising this option.

It would be beneficial to analyse what time of day users tend to access your website to determine whether this option is a benefit.

Testimonials Written and Recorded

When it comes to selling your service the best way is getting real thoughts and opinions to showcase them.

This is where your customer relations plays into effect due to reviews and testimonials speaking larger volumes to those who want a reliable source. Include photographs where possible and request those giving a testimonial to make it more personable, as this communicates extremely well. Video testimonials have a higher click-through rate and sustains attention. Always get the reviewers permission to publish anything that bears their image or footage beforehand so as not to catch them unawares and unwilling.

Immersive Experience

If you want your brand to be more relatable and memorable, you can look into immersive experiences.

This can come in the form of micro interactions such as Facebook likes and web page load animations. The larger aspects of immersive can be interactive tours and activities such as custom designs over uploaded images. If its highly personalised you stand a much better rate of people sharing on social media and providing you with that all important customer data.

Minimal Navigation

Menus are pretty much minimal in today’s web market, with the hamburger menu of three horizontal lines in the top corner being the most streamlined option.

When using this model, it’s preferred not to include the important options such as your About, Contact and Buy sections behind this menu. By reducing the amount of clicks a customer has to complete you are sure to keep them on the track to the transaction taking place.

Other options include a bottom bar slide menu, but regardless of which option of menu you choose make sure your text and design are clear and mobile friendly using responsive web design.

There are many options open to enhancing the website experience, with Stockport website design firms leading the charge in extras to make your web presence glow.