Sort Out Email Marketing for Maximum Benefit with Emma

Contrary to popular belief, emails are one of the most important ways of communication in the modern world. Their use does not come in handy when it comes to reaching out to teenagers and college students, but emails happen to be the main conduit for messages in the business world. Hence, when you market towards people working in the corporate sector, emails are the best option. Email marketing gives you a platform to let your voice be heard amongst a specific group of people and allows you to broadcast information to people that will read them.

Benefits of Email Marketing

Email marketing brings your business a number of benefits that not just help it increase sales or services, but also expand at quite the rapid rate. By correctly implementing email marketing, you can increase your return on investment by 4 times. Moreover, it allows you to constantly stay in contact with your customers and let them know about new deals and offers quickly. The effect of email marketing is directly tied with how you use it. To use it to its maximum potential, you need the services of Emma.

How Emma Can Help

Emma is a professional platform created for the sole purpose of helping a company set up and run its email marketing system. Emma helps your business with nearly every single aspect related to email marketing. From helping you with composing your emails, to automating their departure to your clients, Emma is with you at every step of the way. By using Emma, you receive a service that not just helps you run an email marketing system, but also allows you to get the returns that it promises.

Keep an eye on these 5 metrics and you’ll know exactly how your emails translate into increased revenue and engagement in order to bolster your next campaign:

1. Delivery rate

The first metric to track is the delivery rates of your email campaign, or the number of emails that are actually reaching your subscribers’ inboxes, as opposed to getting stuck in spam filters or returned to you as undeliverable. Deliverability is a key factor in whether or not your marketing campaign is effective because no one can engage with your emails or your brand if they’re not getting the emails.

2. Open rate

Are people deleting your emails? Leaving them to rot or moving them straight to the trash? Once you know your emails are hitting your subscribers’ inboxes, it’s important to gauge whether or not they’re actually opening them. If you find that your open rates are low, don’t panic. There are plenty of ways to increase your opens. Consider devoting more time and energy into crafting an effective subject line.

Your subscribers receive a lot of emails and crafting a catchy subject line is a great way to increase opens.

In fact, subject lines that include a subscriber’s name can increase opens by 26%. Just be sure that your subject line informs your subscriber what they can learn by opening your email. Don’t sacrifice clarity for catchy. Another way to increase your opens is to change the email address in your “From” line—just be sure to warn your subscribers before you do. Studies show that sending an email from a person’s name can increase opens as well.

3. Click-through rate

70% of marketers say their click-through rate is the most important metric to track the success of an email campaign. The click-through rate is the amount of people who clicked on links in your email to visit your website. If your subscribers opened your emails, but you aren’t seeing the action on your website you hoped for, you likely have a low click-through rate. Once people open your emails, they’ll only spend an average of 11 seconds reading it. Providing a clear and direct CTA that stands out from the rest of your email is a great way to grab your reader’s attention, even in as few as 11 seconds. Toast found that a singular CTA with a clearly stated function improved their click-through rates by 371% and increased sales by 1617%.

4. List growth rate

Another metric that illuminates the success of your email campaign is the growth of your list. In fact, it’s normal to lose about 25% of your contacts yearly. Unsubscribes are natural and, honestly, unavoidable, but you want to make sure people unsubscribe from your list at a healthy rate and that your list of quality subscribers is still growing overall.

People tend to leave jobs and abandon old email accounts; this means that your subscriber list is always decaying. That’s why growing your list should be a priority: if your list isn’t growing, it’s dying. Growing your list is imperative to expanding your reach, especially if you want to maintain a high amount of engaged subscribers—and who doesn’t want that?

5. Sharing rate

Another way to judge how well your content is resonating with your subscribers is to track your sharing rates. If your subscribers really like your content, they’ll share with their friends or colleagues, other people they believe will be interested in what you have to offer.

Check out how GasBuddy included a primary CTA to encourage sharing: