I have been blogging for four years and in that time I have seen many bloggers, vloggers and social media guru’s rise to meteoric stardom in their chosen field of online activity. With this their following has grown to quite honestly a huge number, while I have floated along with my meagre following in comparison, but it begs the question how important are numbers and when it comes to your following when you are working with brands does it affect the fee you charge?
I actually think I’m proof that it really doesn’t matter if you have 100k or 20k following in securing a good deal and getting a fair fee for your time. You may ask why.
Well the truth is simple. It’s all about interaction and sometimes it’s better to have 1,000 people following and say for argument sake 50% read your latest post than having 100k following but, only 100 people read your post.
I believe that PR’s and brands are now looking at influencers in more depth and realising that big numbers does not guarantee a good return all the time. Obviously it will on a number of occasions, but influencers or bloggers with a smaller following could easily get double the interaction and consequently be far better value for money in my humble opinion.
So over four years I have had what most would consider a slow growth in people following me, but this has not stopped me being approached by some of the biggest brands in the country, and receive very good fees for my time, but what is the secret to achieving this? Well I have an idea why and it has actually nothing to do with following.
Over the last three years I have been named in Vuelio’s dad and parent blogger lists. This is possibly considered the best top 10 lists around online. Through being on these lists I get a huge amount of clicks via my blog and the reason is simple. If you google the phrase parent or dad blogs in the search bar, both of these lists come up first, so if brands or PR’s are looking for parent bloggers to work with I’m always going to be in with a chance, simply because I’m there for all to see.
Therefore I actually don’t think numbers or a large following mean anything. Rightly or wrongly my opportunities have come from being named in lists of bloggers.
To balance the argument of course it’s important to realise that in a large amount of blogs following is important, and they have worked hard without a doubt to create a large following which will also ultimately help them in achieving work from blog because their viability is a lot greater than somebody like me.
I would love to hear your thoughts on this subject. Is a large following important to you or are you happy with a smaller following and possibly a greater interaction?