Powerfully Unique Ways To Monetise A Reputable Blog
Are you a leader in your sector? Does your blog generate traffic on a daily basis?
There are lots of men and women who can answer yes to both questions. Unfortunately, it doesn’t guarantee success from a monetary point of view. Although it won’t appear that way, some of your favourite blogs will struggle to make ends meet. Yep, that is shocking because they have a dedicated following and appeal to advertisers. Can’t they just agree on a deal and start raking in cash?
Some can, and they do, but the majority of bloggers aren’t as lucky. For one thing, the market is saturated and advertisers are pulling out. For another, big corporations are entering into the industry and developing their own blogs and platforms. Bloggers reading this with a stellar reputation won’t like where this post is going, but stick with it because the outlook improves.
Just because sponsors aren’t willing to back you financially doesn’t mean it’s the end of the road. In the blogging world, a solid reputation and thousands of followers go a long way. Here are the original methods to keep in mind.
Become A Freelance Blogger
Oh, the idea of writing posts for a living sounds pretty sweet. I mean, you get to be the boss and decide the hours while working in your PJs. It doesn’t get much better! Jokes aside, your peers are in a position where they need to churn out new, engaging content to maintain their base. To do this alone is almost impossible, which is why bloggers reach out individuals and agencies they can trust. This is where your reputation comes into play because an impressive CV will land you the job. Then, once you have a market leader providing good feedback, you can use it to promote your services around the internet. Some of the best freelancers charge up £20 an hour, which is quite a considerable sum and enough to make a decent weekly wage. Considering you can work full-time as a freelancer, it’s a major opportunity to bring in the dough.
Create And Sell A Course
There is a huge drive towards online courses at the minute, especially from reputable sources. Forget the fact that the information is readily available online for free; it’s not convenient. Although it sounds stupid, people prefer to pay because it invokes a sense of professional responsibility. Anyone can post a blog online with information that isn’t accurate. However, only experts can create and sell a course and get actual results. Of course, it isn’t true as there are many cowboys on the Web, but it doesn’t mean you’re one of them. With that in mind, think of a skill or a piece of info that your base wants to learn and develop a programme. In the beginning, it may be pretty basic yet it will get better with time. And, as long as the customers are happy, they will spread the word around their digital community.
Become A Coach
Along the same lines, coaches are also in demand in 2018. In fact, they are in vogue at the beginning of every year as people try to maintain their New Year’s resolutions. Some people are strong enough to follow through, whereas others feel as if they need professional guidance. As a blogger, you should understand the ins and outs of the industry better than most, which makes you qualified to offer advice. For example, health-based blogs can coach readers to resist temptation or to lose weight. Or, travel bloggers can teach people how to finally take the plunge and go travelling for the first time. If you are uncomfortable being a leader, just remember that the info doesn’t have to be specific. In lots of instances, coaches provide generic advice that boosts confidence and self-esteem. The key is to market your coach skills attractively. Remember that the data is available online for free, which is why you need to convince readers to pay.
Affiliate Marketing
Yes, pay-per-click isn’t a unique or original marketing method. Okay, the technique is used by bloggers around the world in an attempt to make money. However, lots of platforms see a negative return on investment over the course of their marketing campaign. And, you run the same risk too. The problem is paying too much for hosting and then not receiving a big enough amount to cover the spread. An average cost-per-click can be around £1 or £1.20, which is pretty high under the circumstances. A PPC agency can lower the cost to about £0.75 to £0.85 per click and help the blog make money. Market Domination Media uses the £0.85 fee as a basic example to show the extent of pay-per-click potential. For a budget of £100, the reduction in costs means the number of visitors jumps from around the 70 mark to almost 120. And, agencies aren’t the only way to lower fees and increase readership and traffic. Experts point out that combining PPC and SEO is a must-do in today’s world of marketing.
Use Private Label Rights
In essence, PLR is free content people can use on their blog. According to professionals, they have no legal definition which means they aren’t subject to trademarks or copyright laws. As a result, you can find reputable authors and use their content as a guide to creating fresh and engaging content. Take Kindle Publishing as an example. Many non-specialists use KP to publish new books and make money even though they aren’t authors, per-say. How? They do it by taking a PLR and modifying it offers an original service with added value. Whatever you do, don’t rehash a book, service or blog post and sell it off as your own. For one thing, customers aren’t stupid, plus you will have to compete with the original with less knowledge and skill. Also, Google is cracking down on duplicate content from an SEO standpoint. As a rule, try to use the concept to produce something that is less than 50% similar to the original.
Check Out Kindle Publishing
The e-book industry is a multibillion-pound sector nowadays. Stats suggest millions of e-books are bought and consumed on a weekly basis, which is scary. It’s also a huge opportunity to make money. In the past, an ‘author’ would have to produce a physical copy of a book and find a publisher willing to assume the risk. Amazon Books has changed the game completely. Now, you can be the publisher and post everything from e-books to blog posts and short stories for a fee. What’s great is that Kindles are used around the world because Amazon is synonymous with quality. As a result, the customers that browse the online shop think the same about the sellers. Plus, Amazon owns 47% of the e-book market, which is 15% more than the nearest competitor, Apple. If you have a story to tell, Kindle Publishing is a no-brainer.
Don’t Underestimate Lead Nurturing
Picture the scene: you’ve used PPC, SEO and email marketing to generate new leads. Then, they will turn into conversions on their own, right? No, because creating a lead and turning it into money isn’t mutually exclusive. In fact, HubSpot reckons that 79% of marketing leads go nowhere. That is a huge percentage considering you spend lots of timing to convince people to part with their hard-earned cash. Usually, it boils down to a lack of focus as bloggers spend all their in the creation phase. When it comes time to sell, they are woefully unprepared to succeed. The key is to spend as much time creating as selling.
Do you have a solid base? How do you think you can use it to make money?
